Celebrity Reputation Management
Your brand is you and you need to protect it
No single group of people get more attention from the mass media than Celebrities. Celebrity magazines and blogs make headlines out of the most intimate details of their lives. Every day more and more of this information, flattering or not, is posted to the internet for all to see. A Google search of any major celebrities name is practically guaranteed to bring up a swath of negative and embarrassing information, creating the ultimate publicists nightmare.
Grey Intelligence recognises that the life of a celebrity is a busy one. With interviews, photo shoots, table reads, rehearsals, etc it seems nearly impossible to find spare time to address negativity on the internet. The truth of the matter is you simply have to find time to address it. Negativity can ultimately cost you your career. Be sure to do your part! Implement management, track your reputation and convert.
Our years of success in Internet marketing allow us to approach celebrity online brand management from a perspective that differs from public relations firms. Our expertise can complement the efforts of a publicist or PR firm and help celebrities maximize their marketing potential by making negative online publicity harder to find online.
Celebrity Reputation Management
Our approach includes:
Consultation – We schedule a consultation with you or your appointed representativesto discuss the specifics of the situation and the measures already put in place by the public relations firm.
Research and Identification – We conduct thorough research and identify the sources and scope of the negative publicity.
Strategy Formulation – We craft a customised, multi-faceted strategy to address the issues and explain why they were chosen.
Process and Implementation – After review and approval, we implement the strategy and constantly monitor the results.
Tracking and Adjustment – We track the progression of the campaign and schedule a monthly executive meeting to discuss progress and make adjustments as needed.
Our fees start from just £995 + VAT per month (minimum 3 month project). Contact us today in complete confidence to discuss your requirements and to arrange a private appointment with one of our senior RM Executives.