The Reputation Management Process

Look your best on the Internet

The Reputation Management process is a very easy one to explain. Grey Intelligence use existing and highly positive content about your brand, or work closely with you to create a new positive profile, and effectively promote it so the search engines find it the most relevant for your brand terms. We do this to literally hundreds of pages, to ensure you have substantial control of your brand in the search engines. Although we don’t control Google, Yahoo or Bing and never claim to be able to control them, we do understand their algorithms. We use industry-approved, advanced Search Engine Optimisation methodology to ensure the content you want ranked is visible.

We start by evaluating what types of positive content exist about your company online. If there is enough of this information, this will be the foundation of our promotion. If we feel that there is not enough content about your company on the web for us to complete our job, we will create content with your team and push it through social Web 2.0 sites like Blogs, Digg, Twitter, etc. The idea is to then take this content and promote it using our proven Search Engine Optimisation techniques.

Types of Reputation Management and How does it work?

Reactive Reputation Management
The Internet has made every review, comment and business transaction available for everyone to see. We understand that no company has a perfect customer service history: you try your best. But it only takes a single customer, employee or jealous competitor to ruin your online reputation. It is just too easy for someone to make you look bad.

Overall Strategy
When our services are retained, we get to work the first day. Our primary objective is to remove the attack sites from page 1 in Google. This is where 98% of the traffic goes.

During the first month of the campaign, we will strategise on what asset sites / messaging we want to see come up in the search engines. If you are lacking asset sites, we will form deliverables on what we will be building for you. Once decided upon, we will move forward on contract deliverables in order to promote and rank these asset sites. We understand the situation you are in, and will take swift action.

Who needs it?
Every company or individual that wants to control the messaging of their brands in the search engines.

Proactive Reputation Management
Put simply, protecting your brand or business from an attack is a lot easier than reacting once something bad has happened. Not only does defending your business from an attack potentially take months, which could mean thousands of pounds in business, but it is cheaper to protect business than it is to defend your company. The other bi-product of a proactive campaign is that we can control what your users see, which can help your overall brand messaging.

Proactive versus Reactive
The biggest difference between a proactive campaign versus a reactive one is that when we have the benefit of time, we can control exactly the message you are trying to portray to the public. If you are a smaller company, with limited items on page 1 and 2 in the search engines, we can make you look bigger than you currently do.

Our fees start from just £995 + VAT  per month (minimum 3 month project). Contact us today in complete confidence to discuss your requirements and to arrange a private appointment with one of our senior RM Executives.